Latin America Business News
LAN Airlines Partners with Lonely Planet to Promote Latin American Tourism
LAN Airlines, one of the leading airlines in South America, and Lonely Planet, a leading travel content provider, announced the signing of a five-year agreement at the World Travel Market in London today. In this partnership, LAN Airlines is licensing content from Lonely Planet to promote tourism in South America and worldwide.
Starting in 2011, LAN.com will feature expert Lonely Planet content highlighting the destinations, tourist attractions and wonders of South America. This initiative will make LAN the only airline in Latin America to offer such a wide range of travel content on their website and in different languages.
The signing took place during World Travel Market in London, the premier global event for the travel industry. During this event, LAN Airlines organized a forum entitled “South America: A Great Opportunity”, a seminar that brought together prominent players from the tourism industries of Argentina, Chile, Ecuador and Peru. The forum focused on new tourism opportunities in these countries.