Latin America Business News
AT&T Expands Relationship with Mexican National Team
As part of AT&T expanding partnership with the Mexican National Team, the company is teaming with Univision Interactive Media to stream three upcoming Mexican National Soccer Team international friendly games live starting this month. The streams will be available to AT&T customers who subscribe to AT&T Mobile TV or MobiTV services.
In addition to streaming the games live, AT&T says it will offer everything else a true fan needs–Mobile Video game highlights and goals; SMS alerts, scores, news and match schedules; and unique soccer content on UnivisionFutbol.com. After the games, customers can have quick access to Mexican National Team video highlights and replays, by clicking on the “Mobile Video” icon in the main menu of their phone and searching for “El Tri” in the Latino category.
In June and July, AT&T rolled out a star-powered soccer clinic program in 8 U.S. cities, which featured former Mexican players Claudio Suarez, Edgar Duenas and Martin Zuniga. During these clinics children learned training and dexterity tips from the pros, and shared unique moments with the players at pre-clinic autograph sessions. Most recently, as the title sponsor of the MLS All Star Game 2010, AT&T treated fans in Houston to a one-of-a-kind futbol celebration featuring Mexican forward Javier “Chicharito” Hernandez. Hernandez signed autographs and talked to hundreds of fans during the 2-hour store event.
Ten additional Mexican National Team games anticipated for 2011 will also be streamed live.