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Latin America Business News

Internet Best Way to Reach Latin American Audiences

Internet Best Way to Reach Latin American Audiences

Looking at the response rates and engagement for digital ads in Latin America confirms the growth and importance of digital as the medium of choice to engage audiences in the region. continue reading »

Brazil Says Adios to Iconic VW Kombi Van

Brazil Says Adios to Iconic VW Kombi Van

The Kombi, German automaker Volkswagen's legendary "hippie" camper van, is bidding farewell to the automotive market after more than 60 years on the world's roads, with production in Brazil, the last country where the model is still manufactured, slated to end in December. continue reading »

Mexican Companies Look to Enter European Auto Market

Mexican Companies Look to Enter European Auto Market

Several companies in Mexico's automotive industry took part this week in a trade mission to Slovakia and the Czech Republic with an eye on entering the European market. continue reading »

Vice President Joe Biden in Mexico, Will Avoid Spying Issue

Vice President Joe Biden in Mexico, Will Avoid Spying Issue

U.S. Vice President Joe Biden is paying a visit to Mexico today meeting with President Enrique Peña Nieto. The Vice President is there to improve trade and investment ties between the two countries. continue reading »

Brazil’s Economic Growth Forecast Revised Upward to 2.4 Percent

Brazil’s Economic Growth Forecast Revised Upward to 2.4 Percent

Financial analysts have revised their 2013 growth forecasts for the Brazilian economy upward to 2.4 percent from the 2.35 percent estimate released last week, the Central Bank said Monday. continue reading »

FORBES: Bill Gates Dethroned Mexico’s Carlos Slim as “World’s Richest Man”

FORBES: Bill Gates Dethroned Mexico’s Carlos Slim as “World’s Richest Man”

Bill Gates is the richest man in the United States for the 20th straight year and has made a comeback as the richest man in the world, Forbes magazine reported Monday. continue reading »

Marketers Hope to Target Savvy Biculturals

Marketers Hope to Target Savvy Biculturals

In Woody Allen’s 1983 movie Zelig, Leonard Zelig, the film’s protagonist, is described as the ultimate conformist. At one point in the movie the narrator says of Zelig: “The Ku Klux Klan, who saw Zelig as a Jew, that could turn himself into a Negro and an Indian, saw him as a triple threat.” continue reading »

Amazon Self-Publishing and Kindle Comes to Mexico

Amazon Self-Publishing and Kindle Comes to Mexico

Amazon Mexico has just opened a Kindle store offering more than 2 million titles that includes the works of some of the great Spanish writers like Isabel Allende and Carlos Fuentes. Brazilian author Paulo Coelho is using this launch to announce the electronic release of his books ‘El Alquimista’ and ‘Once Minutes’ to Mexico. continue reading »

Remittance to Mexico Fall Slightly in July to $1.84 Billion

Remittance to Mexico Fall Slightly in July to $1.84 Billion

Remittances sent by Mexicans living abroad fell 1.3 percent to $1.84 billion in July, compared to the same month in 2012, the Bank of Mexico said Monday. continue reading »

China Set to Receive Its First Shipment of Mexican Premium Tequila

China Set to Receive Its First Shipment of Mexican Premium Tequila

Mexican tequila makers took their first steps into reaching what could be one of its most lucrative markets for their product – sending its first shipment of premium tequila to China. continue reading »