The Georgia Latino Alliance for Human Rights demands an explanation and apology from Pro Carpet and the Atlanta Journal-Constitution for the ad that appeared recently in AJC Reach.

The ad says, “no one wants to be called a pig,” and then does precisely that to all Mexicans by putting an image of a pig with a hat often associated with Mexicans, a cactus tree, and a Mexican flag. “Even if created with humorous intent, the ad is profoundly offensive to Mexicans and the entire Latino community,” said Adelina Nicholls, Executive Director of GLAHR.