A Mexican internet portal has come up with a way to turn Mexico City’s dog poop problem into a positive for those needing short-term internet access.
Ad agency DDB teamed up with internet portal Terra to not only create something innovative, but do it in a way that cleans on the city.
For many, walking in Mexico City requires one to contantly be on the look out for dog poop from either stray dogs, or more likely from dogs whose owners just didn’t clean up after them. Wanting to get people to clean up after their dogs, Terra and DDB’s created Poo WiFi.
Poo WiFi is a machine that offers a free wifi connection in exchange for dog poo. After they’ve picked up their dogs’ excrement, people can drop the poop bags in a special box on top of the machine, after which the machine offers a number of minutes of free wifi, depending on the weight of the poo.
Check out the video to see how it works.