Television personality Noel Valladares and two companions were gunned down Monday in Tegucigalpa, Honduran police said.
A fourth person was wounded in the attack, police inspector Jose Martinez told reporters.
Unknown assailants opened fire on the host of the entertainment program “Tecolote” and the other three people as they walked out of the Maya TV studios in the Honduran capital, the inspector said.
Valladares died on the spot, according to Martinez.
Honduras experienced 6,723 murders between Jan. 1 and Dec. 15 of last year, or an average of 81.5 homicides for every 100,000 inhabitants, the chancellor of the National Autonomous University said at the end of last year.
The numbers were compiled by the university’s Violence Observatory, Julieta Castellanos said.
Violence has been on the rise in Honduras since 2005, according to Castellanos, who noted that the country’s murder rate then was 37 per 100,000 residents.
The global rate, as calculated by the United Nations, is 8.8 homicides per 100,000.