As part of the promotional campaign for the new Sonic, Chevrolet has filmed a series of stunts, the latest being a partnership with world-famous muralist Jeff Soto.
Soto is an artist, illustrator and muralist who has exhibited in galleries and museums around the world. The artist’s distinct color palette, subject matter and technique resonate with a growing audience and bridge the gap between pop surrealism and graffiti. Inspired by youthful nostalgia, nature, graffiti, hip-hop and popular culture, his bold representational work is simultaneously accessible and stimulating. In 2002, Soto graduated with distinction from Art Center College of Design in Pasadena, California. In 2008, his work was the subject of an exhibition at Riverside Art Museum. Soto was born and raised in Southern California, where he currently resides with his wife and two daughters. Soto is represented by Jonathan LeVine Gallery in New York City.
Previous stunts involved a wondrous and entertaining music video from the creative minds of the band OK Go and a massive jump by an icon in the skateboarding world, Rob Dyrdek.
This time, “Sonic got in touch with its inner artist.”
Check out what Jeff Soto, a Turbocharged Sonic, and robotic paint gun can create.