The most famous photo ever taken of Ernesto “Che” Guevara was shot by Alberto Korda in 1960, an image so endlessly reproduced it became not only a political icon but a marketing and advertising asset. That photo is the point of departure for the new graphic novel about the “Comandante” now being published in Spanish.

“We were convinced that if we wanted to tell Che’s story, we’d have to find a new perspective and something that would help make readers aware of the iconic power of his images,” Marco Rizzo, co-author with Lelio Bonaccorso of “Che Guevara,” published by Panini Comics, told Efe.