Nearly four decades after the United States government mandated the use of the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries, a new nationwide survey of Hispanic adults finds that these terms still haven’t been fully embraced by Hispanics themselves. A majority (51%) say they most often identify themselves by their family’s country of origin; just 24% say they prefer a pan-ethnic label.
Moreover, by a ratio of more than two-to-one (69% versus 29%), survey respondents say that the more than 50 million Latinos in the U.S. have many different cultures rather than a shared common culture. Respondents do, however, express a strong, shared connection to the Spanish language. More than eight-in-ten (82%) Latino adults say they speak Spanish, and nearly all (95%) say it is important for future generations to continue to do so.