The Friends of the American Latino Museum (Friends), a 501(c)(3) created to support the American Latino Museum initiative, surpassed 100,000 followers on Twitter and has accumulated 70,000 fans on Facebook and 67,000 supporters through its website, bringing its total reach to over 237,000 supporters. A renewed energy and hope for the museum is increasing rapidly since the introduction of the Smithsonian American Latino Museum Act earlier this year in the House and Senate. The Smithsonian American Latino Museum Act would designate and hold the Smithsonian’s Arts and Industries Building as the official site for the museum.