As Latinos are projected to make up nearly nine percent of the electorate in November—a 26 percent increase over the 2008 figure, according to NALEO—the buzz around the power of the Latino vote is warranted.

There is the notion that the Latino vote will boil down to a lesser-of-two-evils choice between an incumbent who supposedly hasn’t kept his immigration-related campaign promises or a candidate representing a party whose talk of electric fences and self-deportation has alienated many voters. This isn’t just simplistic, it’s insulting!