Nielson has just released a study on who watches the most traditional TV in America and for how long. The new Nielsen data showed that African Americans watched the most, watching 213 hours a month or 7 hours on average a day. They were followed by Whites watching 156 hours and then Latinos at 136 hours per month or 4 hours on average a day.
Asian-Americans continue to have the lowest rate of television watching in the country with a 100-hour average. However Asian-Americans were the largest consumers of internet video viewing averaging over 10 hours a month.
While a majority of Hispanics own smartphones, more than any other demographic, it was African Americans who spent the most time watching videos on those devices.
Overall the study found that Americans continue to watch a lot of television with viewing going up 22 minutes more from last month.