The National Hispanic Media Coalition (NHMC) appreciates Comcast’s announcement that it will broadly distribute four new, independently-owned networks owned by people of color over its cable systems. Two of those networks will be majority-American-Latino owned and operated and programmed in English, and the other two will be majority-African-American-owned.
The two American-Latino-owned networks come as the result of intense negotiations between Comcast, NHMC and NHMC’s partner Latino organizations. Pursuant to a Memorandum of Understanding (MOU) signed between those groups back in June of 2010, Comcast will broadly distribute these two networks and an additional two American-Latino-operated networks through its cable systems within the next five years. Last year, Comcast expanded the distribution of nine existing Latino networks to 17 million homes, fulfilling another of its obligations under the MOU.
The Latino networks to launch in the next two years will be El Rey Network and BabyFirst Americas. El Rey, the brainchild of FactoryMade Ventures and Hollywood visionary - and NHMC Impact Award winner - Robert Rodriguez, will launch by January of 2014.
El Rey is designed to be an action-packed, English-language network that includes a mix of reality, scripted and animated series, movies, documentaries, news, comedy and sports programming. It will feature Latino producers, celebrities and public figures. BabyFirst Americas, proposed by Constantino Said Schwarz, will launch by April of 2012. It is designed for infants, very young children, and their parents, and emphasizes the early development of verbal, math and motor skills.
“I am pleased that Comcast has followed through on its commitment to add two new Latino networks to its cable systems, and that it has recognized the shining star power of visionary film-maker, Robert Rodriguez,” remarked NHMC’s President and CEO, Alex Nogales, who not only was at the forefront of negotiations with Comcast back in 2010, but also currently sits on Comcast’s National Hispanic Diversity Advisory Council.