Univision Communications Inc. is negotiating with the Walt Disney Co. the launch of a 24-hour cable news channel in English in response to demographic changes in the Latino community and as an attempt to land its share of the English-speaking audience.

According to The Wall Street Journal, Univision President Cesar Conde and the head of Disney’s ABC News division, Ben Sherwood, are leading talks about the new channel, which would mean the biggest change in 50 years for the country’s top Spanish-language television broadcaster.

Univision had announced plans to launch three TV channels this year, including a news channel.