Spanish actor and producer Antonio Banderas made a call from Mexico for everyone to join the fight against child sexual exploitation, something that, he said, affects not only underdeveloped nations but everyone.

“We have to take this very seriously and root it out,” the film star, who is visiting the Mexican city of Cancun as a guest of honor at the opening of a hotel of the Spanish Iberostar chain, said Friday.

Banderas made the call during the presentation of the book “Libro de Sueños” (Book of Dreams), prepared by the humanitarian organization Unicef and the Iberostar Group to make parents and their children understand the dangers and degradation of child sexual exploitation.