Nickelodeon and Televisa Break New Creative Ground With “Reach For a Star”, First-Ever Telenovela Ad
Posted: 27 January 2012 09:11 PM   [ Ignore ]  
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Nickelodeon, in partnership with Televisa, has ordered 80 episodes of a groundbreaking, original one-hour U.S. adaptation of the popular Mexican telenovela, Reach for a Star (Alcanzar una Estrella) for Nick at Nite, it was announced today by Cyma Zarghami, President of Viacom’s Nickelodeon Group; and Jose Baston President of Television and Content from Televisa. The first telenovela ever adapted for the U.S. audience, Reach for a Star is a single-camera, daily series following a teenage girl whose life changes completely when she becomes a star and wins the love of her teen idol. Reach for a Star will be produced in association with Sony Pictures Television and is set to premiere later this year on Nickelodeon’s nighttime block for families—Nick at Nite. Production begins in March in Los Angeles, Calif.

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