Brita announced that it is a sponsor for the Spanish-language weight-loss reality show, “Dale Con Ganas” (Give It Your All) which will track the experience of four Hispanic/Latino families as they battle obesity, working together to lose weight. The new series, from the creator and executive producer of “The Biggest Loser,” Dave Broome, was created for U.S. Hispanic audiences and is the first of its kind to be broadcast in Spanish. The competition will be hosted by Alfonso ‘Poncho’ de Anda, co-host of the top-rated morning program “Despierta América” (Wake-Up America) and will include expert trainers, María Simón, Marcelo Crudele, Oscar Luna and Luis Alberto Aracena. Contestants will go through a 12-week transformation process with trainer encouragement and hydration support from Brita® water filtration products.