HARMAN International Industries announced today that international superstar Jennifer Lopez will star in a new brand campaign with the company’s iconic Harman Kardon audio brand. Ms. Lopez will be featured within the major global advertising campaign “Beautiful Sound” for Harman Kardon. The television commercial will premiere in Europe today and be showcased online.
Harman Kardon is a world leader in high-performance home, multimedia and automotive entertainment systems, and can be found in vehicles by prestigious automakers such as BMW, Land Rover, and Mercedes Benz. Harman Kardon is the only audio brand to have a product featured in the permanent collection of New York’s Museum of Modern Art.
We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon’s Beautiful Sound message,” said Dinesh C. Paliwal, Chairman, President and CEO of HARMAN. “She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances.
In the first ad for Beautiful Sound—directed by filmmaker Martin Campbell, best known for his work on the James Bond thriller Casino Royale—Ms. Lopez introduces the Harman Kardon BDS audio/video home entertainment system with 3D Blu-ray. Earlier, it launched the “Hear the Truth” brand campaign for JBL, with ads featuring Maroon 5 and AR Rahman.