impreMedia, the leading Hispanic news and information company, announced today the results of a national tracking poll focused on religion and social values.
The survey was conducted by impreMedia and Latino Decisions between November and early December. The poll revealed that a majority of Latino voters, 53%, stated that religion does not have an impact on their voting preference, while 40% of respondents indicated that it does have an impact. However, when voters are broken down among parties, religion plays a much larger role for Latino Republicans, with 47% indicating that religion does make an impact on their electoral decisions.
When asked if the candidate’s religion had an impact on their vote, 55% of respondents said that it had no impact at all; compared to 43% who believed it does have an impact.
The results further indicate that social and moral values are not top priorities among Latino voters.