Soccer star Carles Puyol, who led Spain to the World Cup title last year, is the face of a new United Nations campaign to save endangered orangutans that could face extinction within the next few decades.

“Act Now for Orangutans” is developed by the UN Great Apes Survival Partnership an alliance that works to respond to the conservation crisis facing chimpanzees, gorillas, orangutans and bonobos – and the United Kingdom-based International Animal Rescue (IAR).

Less than 66,000 wild orangutans are thought to remain in the forests of Borneo and Sumatra in Indonesia, and more than half of that population has been lost since 1950, according to a news release issued by the UN Environment Programme (UNEP), which created GRASP in 2001.

Mr. Puyol, the 33-year-old captain of FC Barcelona, is the center piece of the campaign’s posters that state “I Care – Do You?” and asks supporters to visit a website that provides information on orangutan conservation, reforestation, and the impact of palm oil production on orangutan habitats.