New Multi-Platform Program Will Leverage Siempre Mujer and CNN en Español
Leading Hispanic media properties Siempre Mujer magazine, the Spanish-language lifestyle magazine for women published by Meredith Corporation (NYSE:MDP), and CNN en Español, the global news voice for, and of, Spanish speakers across the Americas, announced today a new multi-media initiative, “Querer es poder,” to celebrate U.S. Latinas and empower them to achieve their own dreams.
Using the media assets of CNN en Español and Siempre Mujer, the new initiative will promote the “Querer es poder” series through in-book, broadcast and digital content across both of the company’s platforms. “Querer es poder” (“Where there is a will there is a way”) kicks off this fall and will cover the motivations, challenges and achievements Latinas face in the process of becoming successful.
“Our media companies are uniquely aligned in their focus of providing Spanish-language lifestyle content to women,” said Enedina Vega, Publisher, Meredith Hispanic Ventures. “This collaboration will enable Siempre Mujer, which reaches over 3 million homes, and CNN en Español, distributed in 5 million homes in the U.S. and 26 million in Latin America, to provide marketers with an unprecedented opportunity to reach Latinas across multiple platforms.”
“At CNN en Español, we are always looking for new ways to deliver relevant, engaging content to our viewers,” said Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S. “This partnership with Siempre Mujer is a powerful way to enrich our programming offering to women, with fresh perspective and expertise designed to enrich their lives.”
Starting this fall, Siempre Mujer will highlight personal journeys of Latinas who are taking steps to change their lives. In conjunction, CNN en Español’s daily program Notimujer will feature weekly segments with host Mercedes Soler and Editor in Chief of Siempre Mujer Maria Cristina Marrero that bring the in-book content to life. CNN en Español will also Skype with the women profiled in Siempre Mujer and answer questions from viewers. Soler and Marrero will also explore various other lifestyle topics including health, wellness, beauty, fashion, finance, business, travel and relationships that impact the daily lives of Latinas.
Siempre Mujer and CNN en Español will also host a co-branded, “Querer es poder” channel on SiempreMujer.com that will highlight participant profiles and broadcast segments and also serve to recruit women to be profiled. The digital extension will also include robust social media elements within Facebook and Twitter.