Beer brewers are jumping on the Latino marketing band wagon as they realize Latinos in the U.S. are an important target audience to address.
Notable Latino celebrities like rapper Pitbull are being tapped as the new faces for Spanish-language advertising for the brewing giants, in hopes of grabbing a piece of the ever-growing Latino audience in the U.S.
MillerCoors is releasing bilingual advertising and product packaging this summer and adding Spanish to the cartons that hold the beer bottles and cans of its Coors Light and Miller Lite brands. MillerCoors is also the exclusive beer sponsor of the Mexico’s Primera Division soccer team.
For Anheuser-Busch InBev NV, Budweiser and Bud Light, which are the top-selling brands among Latinos in the U.S., will have an increased number of ads on Spanish-language media. Cuban-American rap superstar, Pitbull, will be also be performing a