Casa Noble Tequila proudly announced that music icon Carlos Santana has joined the Board and is now one of the owners of the brand. This new change will allow Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.
Santana has sold more than 90 million records and reached more than 100 million fans at concerts worldwide. To date, Santana has won ten Grammy® Awards, including a record-tying nine for a single project, 1999’s Supernatural (including Album of the Year and Record of the Year for “Smooth”). Carlos Santana has also been cited by Rolling Stone as #15 on their list of the “100 Greatest Guitarists of All Time.” Santana joins the ranks of the Rolling Stones as the only musical act in chart history to score at least one Top 10 album in every decade beginning with the 1960s.