Today, Agriculture Secretary Tom Vilsack and U.S. Surgeon General Regina Benjamin honored National Hispanic Heritage Month by joining with key Hispanic leaders to celebrate the federal government’s new Spanish-language food icon, MiPlato, that serves as a reminder to help consumers make healthier food choices.
MiPlato is a new generation icon that prompts consumers to think about their food choices before they eat, to build a healthy plate at meal time, and to seek more information by going to ChooseMyPlate.gov. MyPlate and MiPlato emphasize the five food groups: fruits, vegetables, grains, proteins and dairy and are supported by consumer messages including ‘Make Half Your Plate Fruits and Vegetables.’
“Mi Plato is a quick, simple reminder for all of us to be more mindful of the foods that we’re eating,” said First Lady Michelle Obama. “As a mom, I can attest to you how much this is going to help parents all across the country, because when a mom or dad comes home from a long day of work, we’re already asked to be a chef, a referee or a cleaning crew - so we rarely have time to be a nutritionist too. But we do have time to take a look at our kids’ plates, and as long as they’re eating proper portions, as long as half of their meal is fruits and vegetables alongside their lean proteins, whole grains and low-fat dairy, then we’re good. It’s as simple as that.”
MiPlato will complement the MyPlate image as the government’s primary food group symbol, an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans.