On March 7, 2013, Doritos Cool Ranch fans’ wait will be over. Earlier this month, Taco Bell announced it would launching another soon-to-be blockbuster Doritos flavor to the Doritos Locos Tacos line-up: Cool Ranch Doritos Locos Tacos. The announcement was made on February 13 directly to Taco Bell’s most ardent fans across social and digital media channels, and via a six-second Vine video announcement, the first-ever product announcement made by Taco Bell using the Vine platform.
Interestingly, Taco Bell has decided to use a famous Lionel Richie song to promote the new product, but added a twist. Rather than using Richie’s “Hello”, Taco Bell decided to keep the translated-hit train going with “Hola.” The fast food chain has been using popular songs in recent years (translated of course) to blend cultures. The Notorious B.I.G.‘s (aka Biggie Smalls) song “Big Poppa” was translated to “Grande Papi” to promote Taco Bell’s new Cantina steak burrito. “We Are Young” by fun. was also translated and used for the restaurant’s 60-second Super Bowl commercial earlier this year.
Cool Ranch Doritos Locos Tacos features a shell made out of Doritos Cool Ranch chips on the outside, filled with the classic tastes of the Taco Bell crunchy taco on the inside: 100 percent premium seasoned beef, crisp shredded lettuce and real cheddar cheese. Available exclusively at participating Taco Bell restaurants nationwide beginning March 7, 2013, the suggested retail price for the Cool Ranch Doritos Locos Tacos is $1.39 (160 calories; 10g total fat) and $1.69 for a Cool Ranch Doritos Locos Tacos Supreme (200 calories; 12g total fat) with reduced-fat sour cream and diced tomatoes. A Cool Ranch Doritos Locos Tacos $5 Buck Box will include a Doritos Locos Taco Supreme, Burrito Supreme®, Crunchy Taco and a medium fountain drink. For people looking for lower-calorie, lower-fat options, Cool Ranch Doritos Locos Tacos will be available Fresco Style with 140 calories and 7g total fat. For complete nutritional information after March 7, visit http://www.tacobell.com/nutrition/information.