In November 2012, LaTienda.com launched the Campaign for Spain to support the Spanish Federation of Food Banks (FESBAL). With Spain suffering through its worst social and economic crisis in at least a generation, and unemployment at over 25%, La Tienda found itself in a unique position to help. La Tienda raised funds, and matched dollar for dollar, donations given on the website. The holiday campaign raised funds in excess of $25,000 and La Tienda has matched that amount, resulting in a total donation of $50,000.
La Tienda was honored when Actress, Penelope Cruz, a native of Madrid, joined in the launch of the Campaign. Midway through the initiative, La Tienda was delighted to welcome the participation of Annie Sibboney, host of the series, From Spain With Love. Both Ms. Cruz and Ms. Sibboney added much momentum to the reach of the Campaign.