Famed director Robert Rodriguez is being sued for millions by a producer claiming Rodriguez used “threat and intimidation” to keep a game app and film featuring Danny Trejo from being released, believing it would take away from his upcoming film Machete Kills starring Trejo.

Rodriguez is also accused of bullying Apple co-founder Steve Wozniak into pulling out from app.

The independent producer, ITN Flix, of the movie Danny Trejo’s Vengeance claim “Rodriguez feared that the promotion of another film starring Danny Trejo would diminish the Machete Kills brand and would threaten box office numbers and thus set in motion a plan to diminish ITN’s reputation and stifle the success of the film and the App Game.”

The related app, “Danny Trejo’s Vengeance: Woz With a Coz”, featured Wonziak as well as Trejo. According to ITN’s five-part suit, just before the game app was to launch (November 22, 2012) Gloria Hinojosa of Amsel, Eisenstadt & Frazier, Trejo’s longtime talent agent, called Wozniak and told him ITN’s CEO was a “con man” who had no actual contract with Trejo.

ITN claims Hinojosa knew the claims were true, as she was his agent and saw the contract and paperwork herself.

ITN’s lawsuit claims that when Wozniak backed out of his dealings with the producer it cost them around $5 million a month starting in November 2012.

According to Deadline, ITN is “seeking financial damages, ITN wants an injunction and a restraining order against all the defendants from making any more defamatory statements and further interfering with ITN’s business relations.”

Machete Kills is scheduled to hit theaters September 13, 2013.

ITN is accused of creating the game app and the movie to profit on the success of the Rodriguez and Trejo’s Machete franchise.