The 2013 Madrid Fusion fair drew more than 10,000 visitors, 600 accredited media outlets, 190 chefs and assistants, 500 participants and 100 exhibitors to this “atypical” show, its director, Lourdes Plana, told Efe.
The culinary fair was hurt by the economic crisis and a last-minute change of venue, Plana said.
The closure of the Municipal Palace of Conferences in the Spanish capital as a result of the tragic events several weeks ago at an overcrowded Madrid Arena made it necessary to relocate the international gastronomic summit to the IFEMA fairground less than a month before it opened.
The chefs demonstrated their techniques on the same runway where models will soon parade the latest in designer wear during Madrid Fashion Week, which brought them closer to the public.
The cutbacks in public and private funding meant fewer foreign chefs in proportion to Spaniards, according to food critics, and though that this year’s slogan was “The creativity continues,” there was little on show that was new, except for the exceptions.