Three Latino entrepreneurs and authors of Latino leadership books are stepping forward to demand changes in the mostly negative images of Latinos that mainstream media shows America today, by offering positive images. As communities prepare to celebrate Hispanic Heritage Month, Frank Carbajal, Laura Contreras-Rowe and Graciela Tiscareño-Sato, who collectively have written many compelling profiles of extraordinary Latino leaders and achievers, join forces to declare that it’s time for mainstream media to show us the real faces of educated, innovative, courageous and accomplished Latinos in leadership roles across the nation.