Iconic fashion designer Oscar de la Renta is getting ready to launch another fragrance, this one is for brides.
The Dominican born designer wants his fragrance to become a big part of the bridal market. De la Renta noted ‘‘What we want to do with our fragrance business - the way we want to stand out - is to tie back to our fashion. Bridal is such an important business for us; this is a natural.’‘
The fragrance called ‘Something Blue’ retailed for $85 for eau de parfum and $115 for the larger size of 3.4oz. If you wish to gift the bride in your life further you can buy a scented candle for $65.
Currently the designer’s fragrance line includes ‘Live in Love’, ‘Oscar’, ‘Volupte’ and ‘Pour Lui’.
The 80-year-old designer was honored last year by his peers for his long and distinguished career in fashion. His fashion empire, launched in 1965, also includes underclothing for both men and women, perfumes and accessories, articles for the home, collections for children, shoes and jewelry.