In an effort to develop new food innovations and learn about leading cuisine trends, PepsiCo announced its partnership with the ‘World’s Greatest Chef’ Spain’s Ferran Adriá last year.
This week, the company released a limited edition can with Adriá’s image on it. The can is to honor his participation in the company’s El Ser Creativo, Congreso de Mentes Brillantes, and the faces of five others who participated in the congress are also being featured on the cans.
Those featured are members of the 21 “international leaders” who met this week, each giving a 21-minute presentation about societal issues of today.
The cans are being raffled off through a Twitter competition.