Eva Longoria has reportedly signed a development deal with Universal Television.
According to Deadline, Longoria’s UnbeliEVAble Entertainment has signed a first-look deal that will allow her to serve as a non-writer executive producer for scripted and unscripted projects for the studio.
In a statement to WBRC Fox 6, NBC Entertainment’s President of Alternative and Late Night Programming Paul Telegdy said, ‘Having Eva Longoria on our team is a huge advantage for our Alternative program development as we have pleasantly discovered in implementing her ideas for Ready for Love, which is shaping up as a terrific and upbeat series. She is passionate, fully engaged and has keen instincts for putting together a winning formula for her shows that always bear her imprint.’
Telegdy added, ‘We know that this new agreement with Eva Longoria is significant in continuing what has already been a productive relationship. She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio.’
This deal comes after she signed on to collaborate with Universal TV and NBC on Ready For Love.
The first episode of Ready For Love, an upcoming dating reality dating series, has matchmakers searching the country to find matches for three bachelors.
The matchmakers include professional dating coach Matthew Hussey and relationship expert Tracy McMillan. Amber Kelleher-Andrews is the third matchmaker, and she is the CEO of Kelleher International, a firm credited with matching up members of the British royal family, as well as Fortune 500 CEOs and A-list celebs.
Longoria’s show will be hosted by Bill and Giuliana Rancic.
The former Desperate Housewives could probably use a little matchmaker herself, as she and New York Jets quarterback Mark Sanchez recently broke up.