Hispanics are now the largest minority group in the United States at 16.5 percent of the population and are one of the most sought after groups of voters in swing areas across the country. However, surveys reveal that Hispanics, compared to non-Hispanic whites and African-Americans, have a lower share of voting eligible citizens registered to vote. Additionally, fewer Hispanic voters are politically engaged. These dynamics put an acute focus on the political mobilization tactics by political campaigns toward Hispanic voters.