Yum! Brands has announced the launch of its annual World Hunger Relief effort featuring multi-Grammy Award winner and The Voice coach Christina Aguilera in a new public service announcement.
The new PSA will air in October and depicts a mother’s emotional struggle with not having the means to provide one of life’s most basic necessities for her hungry child, food. Aguilera urges viewers to give the millions of children who go to bed hungry a voice and “join the chorus at FromHungertoHope.com and use your voice for good.” Her soulful hit single, “The Voice Within,” plays softly throughout the :15, :30 and extended versions of the PSA.
Hunger and malnutrition are the number one risk to health worldwide - greater than AIDS, malaria and tuberculosis combined. Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and exploitation of the environment.
Aguilera has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization to Haiti and Guatemala. She recently received a special achievement award for her incredible career and work in philanthropy, including her efforts with World Hunger Relief, at the 2012 National Council of La Raza ALMA Awards.
“The concept of my new PSA for Yum! Brands’ World Hunger Relief effort really moves me, not just because I’m a mother, but because it speaks to anyone who has ever struggled to feed their children,” said Aguilera. “It is a devastating issue but one that we can help solve and that’s why I’m so passionate about using my voice by raising awareness.”
The annual World Hunger Relief campaign is the world’s largest private sector hunger relief effort, spanning more than 120 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and more than 1 million employees, to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies. Multi-Grammy Award winner and international superstar Christina Aguilera serves as the global spokesperson for World Hunger Relief.
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