Being directed by former flame Wilmer Valderrama, X Factor judge Demi Lovato is working on a PSA for the Voto Latino.
The organization seeks to ensure the roughly 9 million American Latino youth in the America registered to vote, while also helping explain why voting is so important.
Voto Latino has creatively and effectively used celebrity voices and the latest technology to register more than 120,000 young Latino voters, galvanize Latino youth and their families to be counted in the 2010 Census, and mobilize them to speak out and take action on policies impacting their lives.
While the PSA has not been completed, check out the behind-the-scenes footage of Ms. Lovato in Voto Latino’s upcoming PSA. Lovato and Valderrama join actress and Voto Latino Chairwoman Rosario Dawson in using their popularity to urge Latino youth to register and vote.