Brazil’s DKT International is asking people to test their condoms and share their opinions of them in exchange for a year’s supply of condoms.
DKT says it is hoping their provocative marketing efforts will help to end the stigma of using contraception.
This is the fourth condom tester contest and not much is required to win. Participants need only purchase DKT’s low-priced, Prudence brand condoms, use them, and share their experiences on this website.
So far, more than 3,000 experiences/stories have been shared from those Brazil and other countries. (For those who do not speak Portuguese, you will have to rely on a good translator, sorry.)
In 2011, DKT sold 114 million condoms in Brazil alone, a 24 percent increase from the previous year.
The nonprofit organization uses TV commercials and other mass media, including internet platforms, to reach millions of women and men with messages about family planning and safe sex.
When DKT Brazil began, products and the operation were supported by DKT international and donors. Now, DKT Brazil is completely self-sustaining from its revenues. It still continues to provide large numbers of affordable condoms to low-income customers.
DKT Brazil also supports local nongovernmental organizations in Brazil with condoms, financial aid, and information about HIV/AIDS prevention.