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Pitbull’s Popularity as Marketing Icon


Skyrocketing through a career that started with some crunk and a Lil’ John collaboration back in 2004, Pitbull has since represented himself as Mr. Worldwide from the 305, never failing to mention his Cuban Miami roots which has endeared him to brands.

Pitbull’s party hits and club tracks throughout his career spanning more than 10 albums have propelled him to international fame and countless features on singles by artists such as Rihanna, Trey Songz, and Drake just to name a few.

With this kind of star magnitude, it’s easy to see why many companies have called on him for his ever-luxurious and exuberant style and flair. His span of commercials includes FIAT 500, Dr. Pepper, Kodak, Pepsi, and Bud Light, combining all of the things that make a party pop. He has been criticized for his use of scandally-clad women and misogynistic imagery, but sex sells and Pitbull’s definitely not backing down anytime soon.

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