Tonight as the 60th annual Grammy come before us it is hard not to confuse them with the Latin Grammy that typically air in November.
Everywhere you look and hear it’s the Latin flavor thanks to the nomination of the likes of Bruno Mars, Luis Fonsi, Daddy Yankee, Cardi B, among others.
Bruno Mars, aka Peter Hernandez, is up for Album of the Year for “24K Magic” – Mars has already taken home four Grammys for R&B performance, song, and album. Then there is Shakira who has already won a Grammy for Best Latin Pop Album for “El Dorado” – making history by becoming the only female artist to win twice in this category.
This is also the year a new Latin talent that came to the forefront: Cardi B. The Dominican-Trinidadian singer is nominated for two Grammy awards for her hit “Bodak Yellow”.
This year however belongs to the mega-whopper hit “Despacito” that is nominated for the two top prizes: Song of the Year and Record of the Year. The Spanish language hit, featuring Justin Bieber, was the song of the summer living 16 weeks on the Billboard Top 100. The song launched in Spanish last year and then was remixed with the vocal assistance of Bieber (singing in Spanish)and well the song formally said “Latin pop has gone mainstream.” The song took home four Latin Grammys last November.
All the Latino power that is at this year’s Grammys is due in great part to the Latin artists of the 1990’s llike Gloria Estefan, Ricky Martin and Marc Anthony that paved the way. In 1999 Martin sang in both English and Spanish making it a first.
HSN Staff Writers
HSN staff writers are a group of enthusiastic and talented creative-types that generate great story lines and write about current events with a distinctively Latino voice always respecting the audience it writes for.