Mexican beer brand Corona just released a new video ad ‘The Wall’ as a clear statement against the Republican candidate, Donald Trump’s promise to build a ‘yuge’ wall between the U.S. and Mexico to keep out the “rapists” and “criminals”. America’s best-selling imported beer is jumping on to the anti-Trump bandwagon days before the election to encourage Mexicans to continue the good fight and not listen to the barrage of insults.
The ads created by Leo Burnett Mexico will run in November and December, exclusively in Mexico and as part of a larger Corona marketing campaign dubbed “Desfronterizate.”
In a statement, Corona said “This campaign is very different from our other applications of the brand. Everyone is familiar with the iconic Corona campaigns but this time we want to pass a clear message to all Mexicans, to break their mental frontiers and keep progressing. We hope the message we’re sharing resonates not only with generations of Mexicans but with people around the world.”
Corona is very popular on this side of the border, as the leading imported beer brand. Mexican-made beers are strong sellers in the U.S. in an otherwise stagnate industry. Trump wants a wall at the border but Corona distributor wants a $1.5 billion expansion of its border brewery to satisfy demand.
The brewer enlisted Mexican-actor Diego Luna to star in the campaign, not mincing words with his first line “All of us are angry at the wall that mad man wants to build.” No need to name who the “loco” mad man is.
Corona joins a growing list of Mexican beer brands going anti-Trump. Tecate, owned by Heineken, debuted its own border wall ad during the Fox news debate. 5 Rabbit Cerveceria, a Latino owned brewery rebranded its Trump golden Ale (once sold exclusively at Trump Towers) to “Chinga tu Pelo” (Fuck Your hair) after Trump’s negative remarks about Mexicans.
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