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A Tale of Two World Cup Business Rivals

The 2010 South Africa World Cup introduced a new era for marketing from a few of the mega-sports brands. With most consumers watching the games on multiple platforms, commenting in “real time” with other fans, while simultaneously picking up background details from content sites, new opportunities presented themselves and the traditional sponsorship model has been revisited. continue reading »

A Tale of Two World Cup Business Rivals

The 2010 South Africa World Cup introduced a new era for marketing from a few of the mega-sports brands. With most consumers watching the games on multiple platforms, commenting in “real time” with other fans, while simultaneously picking up background details from content sites, new opportunities presented themselves and the traditional sponsorship model has been revisited. continue reading »