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STUDY: Ad Agencies Are Not Diverse & ‘100% Dominated by White Men’ Super Bowl Ads Used as Example

The Institute for Diversity and Ethics in Sport (TIDES) at the University of Central Florida (UCF) has conducted a new study on the racial and gender makeā€up of creative directors responsible for the advertising spots aired during the 2010 Super Bowl at the request of the Madison Avenue Project, a partnership between the National Association for the Advancement of Colored People (NAACP) and Mehri & Skalet, PLLC. continue reading »