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Latinos More Likely to Grab Sports Drinks and Imported Beer Than White Consumers

Hispanics are the fastest-growing consumer group in the US, with almost every consumer product vying for their attention and dollars. The alcoholic and non-alcoholic beverage industries are no different and are benefitting from this ever expanding consumer. According to latest research from Mintel, there are many factors that weigh in to which beverages Hispanics consume. continue reading »