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Tag Results for "Nielsen Company"

Galavision Breaks Audience Records with Mexico v Brazil U20 World Cup

Galavisión, the country’s leading Spanish-language cable network, announced today that its live coverage of the 2011 FIFA U-20 World Cup semifinal between Mexico and Brazil averaged more than 1.7 million total viewers, making it the second most-watched Spanish-language cable telecast in history. continue reading »

Nielsen’s Dissects Diversity and the Minority Consumer

The findings show that African Americans are TV-centric, Hispanics are savvy smartphone users, and Asians/Pacific Islanders are heavily wired to the Internet. In retail, continue reading »