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Hispanic Group Offers Politicians a List of How Not to Campaign

December 15, 2012 | by HS News Staff | Latino Daily News

Hispanic Group, an independent, minority-owned advertising agency with expert knowledge of reaching Latinos, advises politicians to avoid basic marketing pitfalls when courting the Latino vote. The agency claims that political campaigns aimed at Latinos have been all about mudslinging and have missed the mark in terms of communicating goals. continue reading »