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Marketers Hope to Target Savvy Biculturals

In Woody Allen’s 1983 movie Zelig, Leonard Zelig, the film’s protagonist, is described as the ultimate conformist. At one point in the movie the narrator says of Zelig: “The Ku Klux Klan, who saw Zelig as a Jew, that could turn himself into a Negro and an Indian, saw him as a triple threat.” continue reading »